Buckman’s Ski and Snowboard Shop Announces Grand Opening of Whithall, PA Location

Buckman’s Ski and Snowboard Shop Announces Grand Opening of Whithall, PA Location

Pottstown, PA (PRWEB) November 08, 2011

Recently, more than 600 people went to Buckman’s Ski and Snowboard Shop in Whitehall, PA to meet their favorite ski and snowboard celebrities.

Professional athletes JP Walker, Louie Vito, Mason Aguirre, Seth Morrison, Jake Blauvelt, Terje Haakonsen, Jussi Oksanen, Mikey Rencz, Mikkel Bang, Pep Fujas, Danny Kass, Dingo, Glen Plake, Sebastien Toutant, Bjorn Leines, Todd Richards, Bobby Brown, Aaron Biittner, Iikka Backstrom, Tom Wallisch, Chris Benchetler, Jed Anderson, Bode Merrill, Erin Comstock, Joe Sexton, Chris Grenier, Louif Paradis, Pat McCarthy, and Parker White were at Buckman’s to meet, greet, and sign autographs for excited fans.

“This event was an epic success” said Jeff Buckman, President of Buckman’s Ski and Snowboard Shops. “Our goal was to get the people of the Lehigh Valley excited for winter and excited to be a part of the Buckman’s experience. I was truly blown away and thrilled by the number of enthusiastic people that showed up. I can’t think of a better way to kick off our 40th year in the ski and snowboard industry!”

“It was incredible to have so many professional skiers and snowboarders in our new store,” stated Brad Buckman, Senior Vice President and Marketing Director for Buckman’s Ski and Snowboard Shops. “I was shocked to hear many of the athletes say that they had never seen an event like this before. I think that they were just as excited as all of our customers!”

About Buckman’s
Family-owned and operated, Buckman’s Ski and Snowboard Shop is eastern PA’s largest winter sports retailer with stores in King of Prussia, Montgomeryville, Doylestown, Ardmore, Reading, and Whitehall. Buckman’s employees pride themselves on being the most knowledgeable and enthusiastic skiers and snowboarders in the industry. Visit us at any of our locations or check out our outstanding selection at http://www.buckmans.com .

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Penn Media Announces Launch of Video Portal EVTV1.com

Penn Media Announces Launch of Video Portal EVTV1.com

Mokena, IL (PRWEB) February 23, 2005

Penn Media announces its entry into the rich media business by launching the video portal, EVTV1.com. EVTV1 streams hundreds of video clips ranging from George Carlin and Muhammad Ali, to music video clips from The Carpenters and The Super Bowl Shuffle.

Penn Media CEO, Jaffer Ali stated,

“With broadband crossing the 50% penetration level this year, streaming becomes a seriously viable advertising platform. But EVTV1 is much more than a technological innovation, it is a portal whereby people can get great content broken up into several channels. In the end, content is what will determine success in the growing online streaming field.”

If a sponsor has a 15 second advertisement to test, it will be scheduled to run in front of the video clips within the targeted content channels matched to the desired demographics. Penn Media then generates traffic to the specific clips utilizing its other media assets. Ali continued:

“Our extensive experience in the home video industry allows us to literally comb tough thousands of video titles and find the best content to fit in with our targeted channels. These video titles are then packaged into sixty and ninety second clips. Traffic is “pushed” to the clip from e-zines which share demographics with both the clip and the advertiser’s message in front of the clip. This combination is truly how the Internet meets video.”

EVTV1 solves the problem of waiting for qualified, targeted ‘surfers’ to show up and view its clips (and the ads in front of them). EVTV1 drives that traffic making it controlled and scaleable. Distribution becomes active and not passive. The viral nature of people sharing their favorite clips with friends becomes a boon and not a necessity.

About Penn Media

Penn Media is a media company that offers advertising solutions to marketers and advertisers. It does this by building relationships through content. It offers email solutions (Context Plus™ through Penn’s e-zine network of publishers), streaming video commercials connected to quality content (Penn’s video portal at http://www.EVTV1.com) and performance-based, pay per click program through its proprietary Contextual SearchNet™.

For more information, contact

Mary Kolacki, Director of Corporate Communications

708-478-4500 ext. 109

http://www.pennmedia.com

Mary at PennMedia.com

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