Media | Celebinit.com

Penn Media Announces Launch of Video Portal EVTV1.com

Mokena, IL (PRWEB) February 23, 2005

Penn Media announces its entry into the rich media business by launching the video portal, EVTV1.com. EVTV1 streams hundreds of video clips ranging from George Carlin and Muhammad Ali, to music video clips from The Carpenters and The Super Bowl Shuffle.

Penn Media CEO, Jaffer Ali stated,

ÂWith broadband crossing the 50% penetration level this year, streaming becomes a seriously viable advertising platform. But EVTV1 is much more than a technological innovation, it is a portal whereby people can get great content broken up into several channels. In the end, content is what will determine success in the growing online streaming field.Â

If a sponsor has a 15 second advertisement to test, it will be scheduled to run in front of the video clips within the targeted content channels matched to the desired demographics. Penn Media then generates traffic to the specific clips utilizing its other media assets. Ali continued:

ÂOur extensive experience in the home video industry allows us to literally comb tough thousands of video titles and find the best content to fit in with our targeted channels. These video titles are then packaged into sixty and ninety second clips. Traffic is ÂpushedÂ to the clip from e-zines which share demographics with both the clip and the advertiserÂs message in front of the clip. This combination is truly how the Internet meets video.Â

EVTV1 solves the problem of waiting for qualified, targeted ÂsurfersÂ to show up and view its clips (and the ads in front of them). EVTV1 drives that traffic making it controlled and scaleable. Distribution becomes active and not passive. The viral nature of people sharing their favorite clips with friends becomes a boon and not a necessity.

About Penn Media

Penn Media is a media company that offers advertising solutions to marketers and advertisers. It does this by building relationships through content. It offers email solutions (Context PlusÂ through PennÂs e-zine network of publishers), streaming video commercials connected to quality content (PennÂs video portal at http://www.EVTV1.com) and performance-based, pay per click program through its proprietary Contextual SearchNetÂ.

For more information, contact

Mary Kolacki, Director of Corporate Communications

708-478-4500 ext. 109

http://www.pennmedia.com

Mary at PennMedia.com

More...

Michael Jackson’s Fans Outraged Over Media Irresponsibility

Los Angeles, CA (PRWEB) January 14, 2005

The more than 6,000 members of MJJForum.com, one of the largest internet discussion forums, expressed shock over what they consider to be the disregard of the judicial process by various media outlets: The Smoking Gun, ABC, Court TV, VH-1, and E! Entertainment Television Network. Michael Jackson fans around the world have also expressed their outrage. It is believed that these outlets are releasing and/or producing inflammatory material aimed at polluting the jury pool in Santa Maria, California, where Michael Jackson will face trial.

On the VH-1.com website, a promotion for a soon-to-be-aired special on Jackson, labeled the entertainer as a “fascinating freak-show,” ” bizarre, pathetic” and a “self-made mutant.” The music channel promises to explore the conditions that “have conspired to make Michael the predatory man-child portrayed in the press.”

E! Entertainment Television plans to air reenactments of the trial starting January 31st, 2005. The ABC Network released the leaked Grand Jury Testimony of the current accuser. Court TV recently released the 1993 psychiatric interview of Michael Jackson’s first accuser. Court TV also released that the network will air a special on the “psychological state of Michael Jackson.”

In response to the onslaught of perceived media bias against the entertainer, Michael Jackson’s fans are planning various actions such as boycotting the sponsors of Court TV, VH-1, and E! Entertainment Television.

Jury selection is slated to begin January 31st 2005.

Patricia Brown, President of MJJForum.com states, “Michael Jackson fans are in a state of disbelief at certain media outlet attempts to disrupt the judicial process in the case of People v. Jackson. The Smoking Gun website released their summary of sealed court documents for public dissemination three weeks before jury selection is to begin. This is tantamount to jury tampering, and resembles The Salem Witch Hunt Trials.”

Dr. KC Arceneaux, Ph.D., MJ Case Exhibit Researcher for LynchingMJ.com, and leading authority on The Michael Jackson case states, “The leaks and prejudicial “news” coverage of the Michael Jackson case continues unabated, to the extent that anyone who has not realized that this is a high-tech lynching is simply not paying attention. The mainstream media coverage of this case has been so biased that journalistic integrity has set a new, and lower, standard. In my opinion, the leakages and slanted coverage have so tainted this case that it is an embarrassment for the judicial system in this country that the Jackson case is going to trial. A fair trial is no longer possible for Michael Jackson.”

More...